Join the conversation!
Stop lying to yourself
For too long, people have pretended that business is linear, and predictable. For too long have they tried to ignore and remove uncertainty, with little effect.
Designers have always lived with uncertainty, and know how to turn it into an ally. In today’s world, to be successful, you need to think like a designer.
A new design journey | The Double Loop
Why we are writing this book
Six years of experiments
In the past six years, we have worked with hundreds of startups and corporates to help them design a better business for themselves.
Design + Business
To be successful you need to design your business and your strategy from the ground up. You need to become a designer.
Join the conversation
Now, we want to share our journey with this book, with the best tools we know. Let’s start the conversation and build the best toolbox there is!
What you'll find in this book | Overview
Look inside the book
"Logic will get you from A to B. Imagination will get you everywhere else."
Recently I had the opportunity to speak with Alex Osterwalder, lead author of Business Model Generation and Value Proposition Design and founder of Strategyzer, about the importance of getting senior leaders to model and embrace the innovation process.
One of the most uncertain, intangible things you’ll deal with as an entrepreneur is your context, the world around you. Although everyone has insights and opinions, there are few ways to effectively have a discussion with others about what you think is important in the world around you or what will happen in the future. and, […]
Preparing a team to compete in the Olympic Games is very different from running a company. But we can learn a lot from Olympic teams who work closely together for four years trying to achieve the ultimate goal: Winning a Gold Medal at the Olympics. Recently, I had the honor to interview the Australian Head Swim Coach […]
Workshop | October 26, 2016 - October 27, 2016 in Amsterdam, the Netherlands
Limited Edition Workshop
Patrick van der Pijl
Patrick is CEO of Business Models Inc. and producer of the worldwide bestseller Business Model Generation. He is passionate to help entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
Justin is an experienced strategy designer and MD of the Business Models Inc. San Francisco office. He leverages his experience across a wide range of industry sectors to help companies design innovative, sustainable business models and strategies for the future.
Lisa Kay Solomon
A passionate design strategist and executive educator, Lisa creates immersive leadership experiences at the MBA in Design Strategy at the California College of Arts and Singularity University. She is the coauthor of the bestseller Moments of Impact.
Maarten van Lieshout
Maarten is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.
Erik van der Pluijm
Erik is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.