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Stop lying to yourself
For too long, people have pretended that business is linear, and predictable. For too long have they tried to ignore and remove uncertainty, with little effect.
Designers have always lived with uncertainty, and know how to turn it into an ally. In today’s world, to be successful, you need to think like a designer.
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A new design journey | The Double Loop
Why we are writing this book
Six years of experiments
In the past six years, we have worked with hundreds of startups and corporates to help them design a better business for themselves.
Design + Business
To be successful you need to design your business and your strategy from the ground up. You need to become a designer.
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Now, we want to share our journey with this book, with the best tools we know. Let’s start the conversation and build the best toolbox there is!
What you'll find in this book | Overview
Look inside the book
"For designers, observing and asking questions are daily habits."
It’s not that difficult to make something simple, complex. But, if you want to make something complex simple, it requires a great effort. Simplicity is important if you want to communicate a clear business strategy to your employees and customers. ING used the method of design thinking to bring a 250-page strategic REPORT into a single […]
It is not about theory, theoretical examples and a single solution explained by the teacher. It is about going on a learning journey together with participants and facilitators. We designed a total experience training course where business people learn, network, design, prototype, share and party in 48 hours in cooperation with Zoku longstay living […]
This is a series of interviews where we talk to experts who have developed tools for strategy and innovation. An interview with Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design. How the journey on tools for strategy started I became familiar with the Business Model Canvas end of 2007 […]
Patrick van der Pijl
Patrick is CEO of Business Models Inc. and producer of the worldwide bestseller Business Model Generation. He is passionate to help entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
Justin is an experienced strategy designer and MD of the Business Models Inc. San Francisco office. He leverages his experience across a wide range of industry sectors to help companies design innovative, sustainable business models and strategies for the future.
Lisa Kay Solomon
A passionate design strategist and executive educator, Lisa creates immersive leadership experiences at the MBA in Design Strategy at the California College of Arts and Singularity University. She is the coauthor of the bestseller Moments of Impact.
Maarten van Lieshout
Maarten is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.
Erik van der Pluijm
Erik is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.