Join the conversation!

Join the conversation now and be among the first to see the new book! We’ll keep you up to date of the developments!

Stop lying to yourself

For too long, people have pretended that business is linear, and predictable. For too long have they tried to ignore and remove uncertainty, with little effect.

Designers have always lived with uncertainty, and know how to turn it into an ally. In today’s world, to be successful, you need to think like a designer.

Access the Toolbox

A new design journey | The Double Loop

Why we are writing this book

Six years of experiments

In the past six years, we have worked with hundreds of startups and corporates to help them design a better business for themselves.

Design + Business

To be successful you need to design your business and your strategy from the ground up. You need to become a designer.

Join the conversation

Now, we want to share our journey with this book, with the best tools we know. Let’s start the conversation and build the best toolbox there is!

What you'll find in this book | Overview

  • 9


  • 282


  • 20


  • 150


  • 30

    Case studies

  • 83


Look inside the book


"Dare to Ask Questions."

// Design A Better Business


  •   Keynote | October 13, 2016 in Butler University 4600 Sunset Ave. Indianapolis, IN 46208, USA

    Indianapolis Day of Innovation

    Day of Innovation is Indiana’s only full day innovation event that brings together leaders and practitioners from all sectors and backgrounds. Connect with like-minded innovators for inspiring keynotes, hands-on workshops, presentations and networking.

  •   Workshop | October 17, 2016 in 225 Bush St 5th Fl San Francisco, CA 94104, USA


    Join Lisa and Justin for an interactive workshop on how to master the design thinking tools, skills and mindset that will help you be a leader of change no matter where in the organization you sit.

  •   Keynote | October 21, 2016 - October 22, 2016 in 101 Twin Dolphin Drive, Redwood City, CA, USA

    Inspired4Schools: A Think-In for Doers a Do-In for Thinkers

    Join Lisa at Inspired4ED for talks on Practice Extreme Collaboration and Give Form to Ideas.

  •   Workshop | October 26, 2016 - October 27, 2016 in Amsterdam, the Netherlands

    Design a Better Business

    Limited Edition Workshop

The Team

  • Patrick van der Pijl


    Patrick is CEO of Business Models Inc. and producer of the worldwide bestseller Business Model Generation. He is passionate to help entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.

  • Justin Lokitz


    Justin is an experienced strategy designer and MD of the Business Models Inc. San Francisco office. He leverages his experience across a wide range of industry sectors to help companies design innovative, sustainable business models and strategies for the future.

  • Lisa Kay Solomon


    A passionate design strategist and executive educator, Lisa creates immersive leadership experiences at the MBA in Design Strategy at the California College of Arts and Singularity University. She is the coauthor of the bestseller Moments of Impact.

  • Maarten van Lieshout


    Maarten is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.

  • Erik van der Pluijm


    Erik is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.

© 2016