The first thing most people do when they here the word ”vision” in a business context is yawn. that’s because most visions are vague, unclear, and, frankly, nothing to get excited about. well-designed visions should be rallying cries for action, invention, and innovation. 1. Ask the customer Look at your vision from a fresh perspective […]
As we’ve all no doubt experienced, opportunities born of changes to consumer habits, technologies, and other trends, do not follow a specific linear path. Yet, for as much buzz as there has been about the word “disruption” over the last decade, it’s interesting that for many of us, as we see the world changing, and […]
We live in very challenging times. The world around you – and your business – is filled with uncertainty. Cyber attacks, globalization, fast moving technologies, natural disasters, the pace of change is accelerating. But within that uncertainty exist innumerable opportunities to design (or redesign) game-changing business. When you look at the most successful businesses, they […]
These days successful companies don’t just manage their businesses, they design them. Design is fundamentally about enhancing the way you look at the world. It’s is a disciplined and iterative approach that marries creative thinking and analytical rigor focused on creating relevant, intentional, unique value for real people with real needs. When done right, it […]
Once you generate hundreds of different ideas for your business, how do you choose which ones to work on first? How can you make an informed choice? What are the tools you can use to help you? The design criteria canvas can be used as a score card with which to evaluate potential new business […]
Sometimes it can be difficult to specify the channels and customer relationships building blocks of the business model canvas. When you get stuck there, it can help to look at the customer journey for new ideas and clarity. There is a link between the business model canvas and the customer journey.
The first thing most people do when they hear the word ‘vision’ in a business context is yawn. That’s because most visions are vague, unclear, and, frankly nothing to get excited about.
It’s not that difficult to make something simple, complex. But, if you want to make something complex simple, it requires a great effort. Simplicity is important if you want to communicate a clear business strategy to your employees and customers. ING used the method of design thinking to bring a 250-page strategic REPORT into a single […]
This is a series of interviews where we talk to experts who have developed tools for strategy and innovation. An interview with Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design.