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Recent blogposts


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    Using the Design Criteria Canvas as a Scorecard to evaluate Business Model options

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    Once you generate hundreds of different ideas for your business, how do you choose which ones to work on first? How can you make an informed choice? What are the tools you can use to help you? The design criteria canvas can be used as a score card with which to evaluate potential new business […]

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    Linking the Customer Journey to your Business Model Canvas

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    Sometimes it can be difficult to specify the channels and customer relationships building blocks of the business model canvas. When you get stuck there, it can help to look at the customer journey for new ideas and clarity. There is a link between the business model canvas and the customer journey.

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    How to Design Your Vision on 1 Page

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    The first thing most people do when they hear the word ‘vision’ in a business context is yawn. That’s because most visions are vague, unclear, and, frankly nothing to get excited about. Generic vision statements do not help you to do a better job or do your job better. Well designed visions should be rallying […]

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    DESIGN THINKING HELPS ING BANK TO PUT A STRATEGIC PLAN ON ONE PAGE 

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    It’s not that difficult to make something simple, complex. But, if you want to make something complex simple, it requires a great effort. Simplicity is important if you want to communicate a clear business strategy to your employees and customers. ING used the method of design thinking to bring a 250-page strategic REPORT into a single […]

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    Design, eat, sleep and repeat: 48 hours Design a Better Business

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      It is not about theory, theoretical examples and a single solution explained by the teacher. It is about going on a learning journey together with participants and facilitators. We designed a total experience training course where business people learn, network, design, prototype, share and party in 48 hours in cooperation with Zoku longstay living […]

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    There is no tool culture (yet)!

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    This is a series of interviews where we talk to experts who have developed tools for strategy and innovation. An interview with Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design. How the journey on tools for strategy started I became familiar with the Business Model Canvas end of 2007 […]

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    Welcome to the War Room

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    Designers have worked in a visual way for ages, using the walls in their workspaces to put up designs, diagrams, and references. This made it easy for them and often for their team to grasp the project they were working on and keep overview, allowing for new connections and perspectives. you can work like that […]

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    Election 2016: It’s time for Process-Searching, not Soul Searching

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    In the aftermath of the Presidential election, there’s been a lot of talk about “soul searching” among Democrats and Clinton supporters. As we try to unpack and learn from this election, however, it may be far more useful to spend time “process searching” about how Trump won. And vow to do it differently next time.  […]

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    5 steps to design a vision beyond a vision statement

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    The first thing most people do when they hear the word “vision” in a business context is yawn. That’s because most visions are vague, unclear, and frankly, nothing to get excited about. Well-designed visions should be rally cries for action, invention, and innovation. I introduce a new tool The 5 Bold Steps that can help […]

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    Who’s afraid of uncertainty?

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    uncertainty is TOUGH. it makes you feel, well, uncertain, and That’s scary. We ‘re all naturally afraid of uncertainty. In this post, you’ll find some of the most prominent symptoms of uncertainty evading behavior that can hurt innovation.

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    The Power of Constraints to Drive Successful Innovation

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    A few weeks ago, I had the chance to hear innovation expert Larry Keeley speak at Singularity University’s Global Summit Conference. Larry is the cofounder of the design innovation firm Doblin, now part of Deloitte Consulting, and is the author of the insightful and comprehensive book, The Ten Types of Innovation: The Discipline of Building Breakthroughs. […]

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    How to design your point of view (POV)

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    Every design journey starts somewhere. Design of a new concept, design of a brand new company or a new direction for your company to stay ahead of competition. In every case, the journey you take will start with a point of view. But how do you design one? Learn from a new tool that help […]

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    Are you ready to Design A Better Business?

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    How do we become more innovative? How do we create new growth opportunities? How do we avoid being disrupted by a new competitor? To answer any of these questions, it’s essential to realize that innovation is not driven by a single great idea or the result of magical serendipity, innovation is a process of disciplined exploration.

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    How To Design A Compelling Story For Any Audience

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    Recently Dave Rochlin, a lecturer in applied innovation at UC Berkeley, Haas School of Business, and executive director of the Haas@Work program, wrote a terrific article, titled “When Innovation Meets the Language of the Corner Office”, that was published in MIT Sloan Management Review. The subject of Rochlin’s article is how “the languages and process […]

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    Your Day Job: Get Out of the Building and Talk to Customers

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    Recently I had the opportunity to speak with Alex Osterwalder, lead author of Business Model Generation and Value Proposition Design and founder of Strategyzer, about the importance of getting senior leaders to model and embrace the innovation process.

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    Get clarity on the world around you and your business with the context map

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    One of the most uncertain, intangible things you’ll deal with as an entrepreneur is your context, the world around you. Although everyone has insights and opinions, there are few ways to effectively have a discussion with others about what you think is important in the world around you or what will happen in the future. and, […]

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    6 lessons from Olympic teams about designing better business

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    Preparing a team to compete in the Olympic Games is very different from running a company. But we can learn a lot from Olympic teams who work closely together for four years trying to achieve the ultimate goal: Winning a Gold Medal at the Olympics. Recently, I had the honor to interview the Australian Head Swim Coach […]

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    How to Identify The Riskiest Assumption of your (Innovative) Idea

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    As humans, we’re idea generators. Ideas come to us in our sleep, while drinking coffee, while working on someone else’s problems (or our own), while in the shower, bus, car etc. And for most of us, once we latch onto an idea we literally/figuratively burst at seams wanting to launch it as soon as we […]

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    6 Lessons Learned from Teachers on Business Model Innovation Classes

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    On June 9th over 30 teachers came together in Amsterdam to share their knowledge and experience on teaching Business Model Innovation with part-time and fulltime students. The purpose if this session was to learn what methods are used in classrooms, what students like and don’t like and how we can develop more materials to help […]

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    The many shapes of Uncertainty

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    What interests me in the combination of design and business is that both fundamentally deal with uncertainty, but in completely different ways.   In business, uncertainty is everywhere. For a start, just think about the future, our next sale, the competition. A large part of what traditional business does is to remove, reduce and circumvent […]

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    Designing a Better Campaign: Why Hillary Clinton needs a “Designer in Chief”

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    Last week, my thirteen-year-old daughter and I saw Hillary Clinton speak at a local campaign event in California. Clinton exuded a strong leadership presence and confidence about the future and we both walked away with a renewed connection and commitment to her candidacy. Ever since, I’ve been reflecting on the contrast between the inspirational leader […]

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    Three powerful ways to use the Persona Canvas

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    If you have ever worked with design or designers, chances are that you have seen multiple varieties of persona’s being used to get a grip on who a customer or user is. We think there is something that is often overlooked though. What is a persona about? The basic idea of creating a ‘persona’ for […]

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    The Blue Economy: Will disruption come from the Blue Ocean?

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    For many years companies like Statoil, Atlantis, Siemens and Wavestar have explored the treasures of the Blue Ocean to generate new sustainable business models. In fact they are start-ups searching for a sustainable model. How do they truly add value? What do we learn from those companies? Will they disrupt the status quo? You can get […]

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    3 Simple Steps To Understand Your Customers (And WIN!)

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    All too often we come across companies — some of which we have ties to — that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation.

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    How To Understand Your Market (And Crush The Competition)

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    It goes without saying, when most of us consider the future of our businesses, the market our business resides in, and the strategies therein, we immediately zero in on tech trends and competition. Ask an hotelier about the future of hotels, and they will more than likely tell you about streamlined check-ins, robots, and perhaps […]

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    Welcome to Design A Better Business

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    We’ve got exciting news to share: we’re almost finished writing and designing our book. We’re really excited about how it’s turning out, and can’t wait to share it with you!

The Team



  • Patrick van der Pijl

    Author

    Patrick is CEO of Business Models Inc. and producer of the worldwide bestseller Business Model Generation. He is passionate to help entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.

  • Justin Lokitz

    Author

    Justin is an experienced strategy designer and MD of the Business Models Inc. San Francisco office. He leverages his experience across a wide range of industry sectors to help companies design innovative, sustainable business models and strategies for the future.

  • Lisa Kay Solomon

    Author

    A passionate design strategist and executive educator, Lisa creates immersive leadership experiences at the MBA in Design Strategy at the California College of Arts and Singularity University. She is the coauthor of the bestseller Moments of Impact.

  • Maarten van Lieshout

    Designer

    Maarten is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.

  • Erik van der Pluijm

    Designer

    Erik is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.

© designabetterbusiness.com 2016