No better way to learn about the tools, cases and mindset behind Design a Better Business than experiencing it in a two-day workshop, hosted by the authors and designers. This is a Special Edition workshop in Taipei celebrating the publication of the Traditional Chinese version of Design A Better Business. This workshop will be English/Chinese spoken. Are you one of the lucky participants?
CHECK OUT THIS VIDEO TO SEE WHAT IT’S LIKE
PROGRAM DAY ONE
BLOCK 1
9:00-10:30 EMBRACE UNCERTAINTY
- Design thinking applied for strategy and innovation
- Linear thinking vs. The Double Loop
- The seven essential skills of designers
- Design criteria as a toolbox for business (tool)
- A marker, post-it notes and your notebook as visual tools
- Keynote: TBD
COFFEE BREAK
BLOCK 2
11:00-12:30 YOUR POINT OF VIEW (POV)
- What is your Point of View? Do you have one?
- Design your vision and strategy with the 5 bold steps vision canvas (tool)
- The Cover Story as a vision warm-up exercise (tool)
- Case Study how ING Bank designed their vision
- How to connect your vision to your business model and value proposition
LUNCH BREAK
BLOCK 3
13:30-15:00 UNDERSTAND CUSTOMERS
- How to understand your customer best through observation
- Understand your customer with the persona and right hand side of Value Proposition Canvas (tool)
- The customer journey as a way to understand customers (tool)
- The art of asking the right questions to the right people
COFFEE BREAK
BLOCK 4
15:30-17:00 IDEATE AND DESIGN NEW BUSINESS MODELS
- 5 Innovation techniques to get your engines going!
- The business model canvas as a tool for innovation (tool)
- Design your value proposition with the value proposition canvas (tool)
- Case Study: Start-up Onetab: The Beer App
DAY ONE EVENING PROGRAM
- 18:00 Drinks @ TBD
- 19:30 Dinner @TBD
- 20:30 Continuous learning and design thinking exercises
PROGRAM DAY TWO
BLOCK 1
9:00-10:30 PROTOTYPE: GET INTO THE MAKERS’ MINDSET
Prototyping business models and value propositions
Learn how to prototype an app on paper and on your phone
Build a minimum viable product yourself (skill)
COFFEE BREAK
BLOCK 2
11:00-12:30 VALIDATE: FIND YOUR RISKIEST ASSUMPTIONS
- Use the Investment Readiness Level of Steve Blank as a roadmap (tool)
- How to find the most riskiest assumption with the riskiest assumption finder (tool)
- What is a pivot? How do you pivot?
- Case Study how Beestar had worked through 3 business models
LUNCH BREAK
BLOCK 3
13:30-15:00 VALIDATE: SET UP EXPERIMENTS AND LEARN
- Set up experiments with the experiment canvas (tool) designed by Ash Maurya
- Validate your assumptions and track your pivots with the validation canvas
- Case study: The journey of Abrella a start-up from Denmark
COFFEE BREAK
BLOCK 4
15:30-17:00 HOW TO FACILITATE WORKSHOPS ON STRATEGY AND INNOVATION?
- How to design meetings and workshops
- The screenplay as a tool for designing workshops (tool)
- The team charter to get the right team on board (tool)
- How to design strategy & innovation workshops
- How fast passes help you do business planning
YOUR HOSTS
WHAT IS INCLUDED IN YOUR TICKET
- The Book Design a Better Business
- The essential tool box with templates
- Set of markers, post it notes to work with
- Zoku experience including drinks, dinner
- A storytelling toolkit to get your message across
- Detailed case studies from Toyota, Audi, Wavin, Onetab etc.
- Screenplays for strategy and innovation workshops