If you have ever worked with design or designers, chances are that you have seen multiple varieties of persona’s being used to get a grip on who a customer or user is. We think there is something that is often overlooked though. What is a persona about? The basic idea of creating a ‘persona’ for […]
Recent blogposts in customer
All too often we come across companies — some of which we have ties to — that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation.