If you have ever worked with design or designers, chances are that you have seen multiple varieties of persona’s being used to get a grip on who a customer or user is. We think there is something that is often overlooked though. What is a persona about? The basic idea of creating a ‘persona’ for […]
Recent blogposts in understand
All too often we come across companies — some of which we have ties to — that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation.
It goes without saying, when most of us consider the future of our businesses, the market our business resides in, and the strategies therein, we immediately zero in on tech trends and competition. Ask an hotelier about the future of hotels, and they will more than likely tell you about streamlined check-ins, robots, and perhaps […]