工作坊第一天

BLOCK 1
9:00-10:30 擁抱不確定性

• Design thinking applied for strategy and innovation
• Linear thinking vs. The Double Loop
• The seven essential skills of designers
• Design criteria as a toolbox for business (tool)
• A marker, post-it notes and your notebook as visual tools

早茶交流

BLOCK 2
11:00-12:30 你的觀點

• What is your Point of View? Do you have one?
• Design your vision and strategy with the 5 bold steps vision canvas (tool)
• The Cover Story as a vision warm-up exercise (tool)
• Case Study how ING Bank designed their vision
• How to connect your vision to your business model and value proposition

午餐

BLOCK 3
13:30-15:00 了解你的顧客

• How to understand your customer best through observation
• Understand your customer with the persona and right hand side of Value Proposition Canvas (tool)
• The customer journey as a way to understand customers (tool)
• The art of asking the right questions to the right people

午茶交流

BLOCK 4
15:30-17:00 創意發想，設計新的商業模式

• 5 Innovation techniques to get your engines going!
• The business model canvas as a tool for innovation (tool)
• Design your value proposition with the value proposition canvas (tool)
• Case Study: Start-up Onetab: The Beer App

工作坊第一天傍晚

• 17:00 Drinks @ Gumgum餐酒交流

工作坊第二天

BLOCK 1
9:00-10:30 原型：製作者思維

Prototyping business models and value propositions
Learn how to prototype an app on paper and on your phone
Build a minimum viable product yourself (skill)

早茶交流

BLOCK 2
11:00-12:30 驗證：找出最高風險假設，進行實驗，從做中學

• Use the Investment Readiness Level of Steve Blank as a roadmap (tool)
• How to find the most riskiest assumption with the riskiest assumption finder (tool)
• What is a pivot? How do you pivot?
• Case Study how Beestar had worked through 3 business models

午餐

BLOCK 3
13:30-15:00 離開你的辦公室吧，去田野驗證吧！

• Set up experiments with the experiment canvas (tool) designed by Ash Maurya
• Validate your assumptions and track your pivots with the validation canvas
• Case study: The journey of Abrella a start-up from Denmark

午茶交流

BLOCK 4
15:30-17:00 在組織中展開你的設計之旅

• How to start design better business journey in your company
• The team charter to get the right team on board (tool)
• How to design strategy & innovation workshops
• How fast passes help you do business planning

大師工作坊主持者

工作坊票價包含