There are many…many ways to use a Business Model Canvas (BMC). Often we see people employ the BMC to better understand how their company creates, delivers, and captures value today. And, just as often it’s used to make an idea (for the future) more concrete. However, in between those two things is ideation. In other […]
Recent blogposts in business model canvas
This is a series of interviews where we talk to experts who have developed tools for strategy and innovation. An interview with Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design.