When people think of running a business or working together, the last thing they would think of is storytelling as a major driver for the success of the business or the success of a team. Often time when we start a new project, the team is assembled <What should you look for when assembling a […]
Recent blogposts
Why the Business Model of Santa Claus is so successful
The business model of Santa Claus is an age-old business model over 200 years old. Santa is a legendary figure originating in West Christian culture who is said to bring gifts to the homes of well-behaved children on Christmas Eve. Santa Claus is generally depicted as a portly, joyous, white-bearded man, wearing a red coat […]
A journey to success with Design Thinking
Enexis is one of the 7 network operators in the Netherlands. The most important task of a network operator is to install and maintain the energy network in the Netherlands. Enexis carried out a survey among its employees, resulting in eight different personas. We as ISS wanted to start providing a service experience for those […]
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Filter your ideas with the Innovation Matrix
Your wall of ideas is filled with hundreds of ideas! The time has come to make a selection. What are the really promising ideas? Use the innovation matrix and the ranking system on this page to filter out the best ideas. THE WALL OF IDEAS In one of our previous blogs about ‘How to create […]
How Might SpaceX Track Its Experiments
With your experiments in place, it’s time to start testing them and tracking the progress over time. Sometimes your tests will return positive, sometimes negative. Along the way you’ll learn and iterate – adding and changing as you go. This tool, developed by Ash Maurya, will help track your progress over time. HOW TO USE […]
Experiment with your Riskiest Assumption
In our previous tool blog we showed you how to use the Riskiest Assumption Canvas. Here’s the thing: once you’ve found your riskiest assumptions, you’ll need a way to figure out how best to test and measure those assumptions in a quantitative way. The Experiment Canvas provides a straightforward way to break down your assumptions […]
The Riskiest Assumptions Associated with Elon Musk’s SpaceX Commuter Plan
TESLA AND SPACEX CEO, Elon Musk showed a demonstration of AN idea FOR COMMUTING, on stage, at a space industry conference, claiming that HIS IDEA will allow passengers to take “most long-distance trips” in just 30 minutes and go “anywhere on Earth in under an hour” for around the same price as an economy airline ticket. Proposed […]
HOW TO CREATE A THOUSAND IDEAS IN NO TIME!
Asking ‘what if?’ is a powerful way to fill a wall with great ideas. PAIRED WITH SOME DETAILS, ‘WHAT IF?’ CAN BECOME THE TRIGGER THAT CREATES A TIDAL WAVE. Feel free to use these trigger questions, or create your own! Ask the trigger questions to your team in a fast pace, challenging each person to […]
How to Use The Business Model Canvas for Innovation
There are many…many ways to use a Business Model Canvas (BMC). Often we see people employ the BMC to better understand how their company creates, delivers, and captures value today. And, just as often it’s used to make an idea (for the future) more concrete. However, in between those two things is ideation. In other […]
What if your kids will drive your car?
What if you were able to leave your kids alone in a self driving car? Or what if you could do a workout in the car on your way home? When you’re finding that everyone’s ideas are falling in and around the same areas of exploration, it’s time to expand the boundaries of your thinking. This is […]