AUTHOR
PATRICK VAN DER PIJL
Patrick is CEO of Business Models Inc. and producer of the worldwide bestseller Business Model Generation. He is passionate to help entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
PATRICK’S FAVORITE DESIGN A BETTER BUSINESS TOPICS
POINT OF VIEW
I really think one of the strong points of this book is the Point Of View chapter. It is a great way to articulate your design journey from start to end in a much better fashion.
UNDERSTAND
I love the contributions from thought leaders and experts like David Sibbet, Alex Osterwalder, Steve Blank, Nancy Duarte etc. with whom we have been working in the last few years.
IDEATE
The new way of working is all about co-creation, creativity, lean startup way of working and applying tools for strategy and innovation. If you want to make a jumpstart, this book is for you.
ORDER YOUR COPY TODAY!
INTERVIEW WITH PATRICK
Q: Why should everyone read this book?
Patrick: The new way of working is all about co-creation, creativity, leanstartup way of working and applying tools for strategy and innovation. If you want to make a jumpstart, this book is yours.
Q: What was the reason for you to write Design A Better Business?
Patrick: After we launched the Business Model Generation book showcasing the Business Model Canvas back in 2010, we have been testing various different other tools in Strategy and Innovation work. After working on these for some years with great companies I felt it was time to share these with our readers.
Q: For whom did you write Design A Better Business?
Patrick: For anyone who feels responsible for strategy and innovation whether you are working in a start-up, corporate or social venture.
Q: What did you not expect in advance when you started writing this book?
Patrick: I was surprised to learn and discover new things like the non linear design process: Double Loop, the way to embrace uncertainty and the first step in any design journey: Your Point of View.
Q: What did you learn by writing DBB?
Patrick: Design comes first. Writing second.
Q: What would you have done differently if you would write the book again?
Patrick: I would have published it one year earlier.
Q: What do you hope to achieve with DBB?
Patrick: I hope it helps people to understand how design thinking can help you do your business better.
Q: What was the most fun/most difficult moment in making the book?
Patrick: The moment you kill your darlings. We changed the set-up of the book I think 3 times. Those changes are what designers love and what I felt was hard to deal with.
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