How do we become more innovative? create new growth opportunities? AND How do we avoid being disrupted by a new competitor? To answer any of these questions, it’s essential to realize that innovation is not driven by a single great idea or the result of magical serendipity, innovation is a process of disciplined exploration.
Recent blogposts in Understand
One of the most uncertain, intangible things you’ll deal with as an entrepreneur is your context, the world around you. Although everyone has insights and opinions, there are few ways to effectively have a discussion with others about what you think is important in the world around you or what will happen in the future. and, […]
What interests me in the combination of design and business is that both fundamentally deal with uncertainty, but in completely different ways.
If you have ever worked with design or designers, chances are that you have seen multiple varieties of persona’s being used to get a grip on who a customer or user is. We think there is something that is often overlooked though. What is a persona about? The basic idea of creating a ‘persona’ for […]
For many years, Blue ocean companies like Statoil, Atlantis, Siemens and Wavestar have explored the treasures of the Blue Ocean to generate new sustainable business models.
All too often we come across companies — some of which we have ties to — that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation.
It goes without saying, when most of us consider the future of our businesses, the market our business resides in, and the strategies therein, we immediately zero in on tech trends and competition. Ask an hotelier about the future of hotels, and they will more than likely tell you about streamlined check-ins, robots, and perhaps […]