On June 9th over 30 teachers came together in Amsterdam to share their knowledge and experience on teaching Business Model Innovation with part-time and fulltime students. The purpose Of this session: learn what methods are used in classrooms, what students like and don’t like, and how we can develop more materials to help the future […]
The many shapes of Uncertainty
What interests me in the combination of design and business is that both fundamentally deal with uncertainty, but in completely different ways.
Designing a Better Campaign: Why Hillary Clinton needs a “Designer in Chief”
Last week, my thirteen-year-old daughter and I saw Hillary Clinton speak at a local campaign event in California. Clinton exuded a strong leadership presence and confidence about the future and we both walked away with a renewed connection and commitment to her candidacy. Ever since, I’ve been reflecting on the contrast between the inspirational leader […]
Three powerful ways to use the Persona Canvas
If you have ever worked with design or designers, chances are that you have seen multiple varieties of persona’s being used to get a grip on who a customer or user is. We think there is something that is often overlooked though. What is a persona about? The basic idea of creating a ‘persona’ for […]
The Blue Economy: Will disruption come from the Blue Ocean?
For many years, Blue ocean companies like Statoil, Atlantis, Siemens and Wavestar have explored the treasures of the Blue Ocean to generate new sustainable business models.
3 Simple Steps To Understand Your Customers (And WIN!)
All too often we come across companies — some of which we have ties to — that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation.
How To Understand Your Market (And Crush The Competition)
It goes without saying, when most of us consider the future of our businesses, the market our business resides in, and the strategies therein, we immediately zero in on tech trends and competition. Ask an hotelier about the future of hotels, and they will more than likely tell you about streamlined check-ins, robots, and perhaps […]
Welcome to Design A Better Business
We’ve got exciting news to share: we’re almost finished writing and designing our book. We’re really excited about how it’s turning out, and can’t wait to share it with you!